24
Publications
1.6K
Citations
21
H-Index
1993
Active since
Martin Benkenstein is an author at University of Rostock specializing in management, marketing, and consumer research.
Top concepts
MarketingManagementConsumer ResearchBusinessCustomer SatisfactionConsumer BehaviorInteractive MarketingCommunicationCustomer ServiceHospitality Marketing
Publications per year
1993–2021
24
24
Rows per page
1–5 of 24