Tom Gillpatrick

Values-Based Supply Chains

Shermain Hardesty, Gail Feenstra, David Visher et al. · Economic Development Quarterly · 2014 · 58 citations

Management, Strategic Management, Supply Chain Management +12

“Leveraged” Decision Making in Advertising: The Flat Maximum Principle and Its Implications

Donald S. Tull, Rta Wood, Dale F. Duhan et al. · Journal of Marketing Research · 1986 · 58 citations

Business, Business Economics, Marketing +14

"Leveraged" Decision Making in Advertising: The Flat Maximum Principle and Its Implications

Donald S. Tull, Van R. Wood, Dale F. Duhan et al. · Journal of Marketing Research · 1986 · 44 citations

Business, Marketing, Marketing Management +9

The Digital Transformation of Marketing: Impact on Marketing Practice & Markets

Tom Gillpatrick · Economics · 2019 · 32 citations · Full text

Business, Marketing, Marketing Management +9

Innovation and the Digital Transformation of Education

Tom Gillpatrick · Sınırsız Eğitim ve Araştırma Dergisi · 2020 · 19 citations · Full text

Education, Educational Technology, Higher Education +14