Concepedia
Statistics
Publications
2
Citations
282
H-Index
Active since
2009
Affiliations
Rice University(Current)
University of Wisconsin–Madison
Marketing Science Institute
University of Miami
Randy Reeves is an author at Rice University specializing in consumer research, multichannel marketing, and multichannel management.
Top concepts
BusinessMarketingManagementConsumer BehaviorConsumer ResearchDigital MarketingCustomer SatisfactionInteractive MarketingMultichannel MarketingMultichannel Management
Publications per year
2009–2010
Consumer Behavior in a Multichannel, Multimedia Retailing Environment
Utpal M. Dholakia, Barbara E. Kahn, Randy Reeves et al. · Journal of Interactive Marketing · 2010 · 252 citations
Customer Satisfaction, Retailing Environments, Multimedia Retailing +15
Utpal M. Dholakia, Barbara E. Kahn, Randy Reeves et al. · SSRN Electronic Journal · 2009 · 30 citations · Full text
Customer Satisfaction, Online Customer Behavior, Digital Marketing +10
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