Concepedia

Jonathan Reynolds

JR

36

Publications

2.3K

Citations

23

H-Index

1992

Active since

Affiliations

University of Oxford(Current)

University of Southampton

University of Surrey

Jonathan Reynolds is an author at University of Oxford specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchSocial SciencesConsumer BehaviorDigital MarketingInteractive MarketingEconomicsAnthropology

Publications per year

1992–2021

36

Publications

36

The Effectiveness of Early Intervention

Jonathan Reynolds, Wendy T. Miedel · American Journal on Mental Retardation · 1997 · 768 citations

Evidence-based Intervention, Psychological Interventions, Health Policy +11

Applying netnography to market research: The case of the online forum

Jiyao Xun, Jonathan Reynolds · Journal of Targeting Measurement and Analysis for Marketing · 2010 · 168 citations · Full text

Digital Society, Digital Culture, Social Media +11

Own brands in food retailing across Europe

Harri Laaksonen, Jonathan Reynolds · Journal of Brand Management · 1994 · 164 citations

Food Retailing, Food Marketing, Management +8

Perceptions and practices of innovation in retailing

Latchezar Hristov, Jonathan Reynolds · International Journal of Retail & Distribution Management · 2015 · 107 citations

Assessing the Productivity of the UK Retail Sector

Jonathan Reynolds, Elizabeth Howard, Dmitry Dragun et al. · The International Review of Retail Distribution and Consumer Research · 2005 · 102 citations

Labour Productivity Gap, Productivity Management, Business Analytics +16

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