Journal of Brand Management · 1994 · 164 citations · 0 references
BusinessMarketingMarketing ManagementBrand ManagementInternational MarketingRetail MarketingBrand ConsumptionBrand EquityFood Retail SystemsInternational RetailingRetail Brand ManagementRetail BrandingCross-cultural Retail ManagementFood Retail EnvironmentsFood Retail Market StructureFresh Food RetailingInternational Retail Branding