1
Publications
164
Citations
1
H-Index
1994
Active since
Harri Laaksonen is an author specializing in brand strategy, business, and brand development.
Top concepts
HealthBusinessMarketingManagementBrand StrategyFood MarketingBrand AwarenessBrand DevelopmentConsumer Research
Publications per year
1994–1994
1
1
Own brands in food retailing across Europe
Harri Laaksonen, Jonathan Reynolds · Journal of Brand Management · 1994 · 164 citations
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