Concepedia

David Roca

DR

6

Publications

97

Citations

6

H-Index

2012

Active since

Affiliations

Universitat Autònoma de Barcelona(Current)

Universitat Oberta de Catalunya

David Roca is an author at Universitat Autònoma de Barcelona specializing in management, creativity, and marketing.

Top concepts

CreativityManagementEducationMarketingAdvertisingBiasGenderCultureFeminist TheoryGender Identity

Publications per year

2012–2023

6

Publications

6

Vanishing acts

Jean M. Grow, David Roca, Sheri J. Broyles · International Journal of Advertising · 2012 · 36 citations · Full text

Creativity identity in Colombia: the advertising creatives’ perspective

David Roca, Bradley Wilson, Andrés Fernando González Barrios et al. · International Journal of Advertising · 2017 · 16 citations · Full text

Culture, Advertising, Creativity Practices +11

Creativity in PR consultancies: Perception and management

Elisenda Estanyol i Casals, David Roca · Public Relations Review · 2014 · 15 citations · Full text

Organizational Communication, Pr Consultancies, Creativity +4

Is there gender bias when creative directors judge advertising? Name cue effect in ad evaluation

David Roca, Daniel Tena, Patrícia Lázaro et al. · International Journal of Advertising · 2016 · 10 citations · Full text

Gendered Perception, Advertising Creative Directors, Education +18

Sick of awards: hidden costs of signaling for advertising creatives

Saraí Meléndez-Rodríguez, David Roca · International Journal of Advertising · 2023 · 10 citations · Full text

Rows per page

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