Concepedia
2
Publications
20
Citations
H-Index
2023
Active since
Affiliations
Universitat Autònoma de Barcelona(Current)
Saraí Meléndez-Rodríguez is an author at Universitat Autònoma de Barcelona.
Publications per year
2023–2023
Sick of awards: hidden costs of signaling for advertising creatives
Saraí Meléndez-Rodríguez, David Roca · International Journal of Advertising · 2023 · 10 citations · Full text
Female creative managers as drivers for gender diversity in advertising creative departments: a critical mass approach
David Roca, Aína Suárez, Saraí Meléndez-Rodríguez · Gender in Management An International Journal · 2023 · 10 citations · Full text
Rows per page
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