Concepedia

Patrícia Lázaro

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1

Publications

10

Citations

1

H-Index

2016

Active since

Affiliations

Universitat Autònoma de Barcelona(Current)

Patrícia Lázaro is an author at Universitat Autònoma de Barcelona specializing in bias, gender identity, and marketing.

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Publications per year

2016–2016

1

Publications

1

Is there gender bias when creative directors judge advertising? Name cue effect in ad evaluation

David Roca, Daniel Tena, Patrícia Lázaro et al. · International Journal of Advertising · 2016 · 10 citations · Full text

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