Concepedia

Piotr Gaczek

PG

Statistics

Publications

7

Citations

375

H-Index

7

Active since

2020

Affiliations

Poznań University of Economics and Business(Current)

Corvinus University of Budapest

Piotr Gaczek is an author at Poznań University of Economics and Business specializing in marketing, consumer behavior, and marketing management.

Publications per year

2020–2023

7

Publications

7

The impact of emotions on shopping behavior during epidemic. What a business can do to protect customers

Andrzej Szymkowiak, Piotr Gaczek, Kishokanth Jeganathan et al. · Journal of Consumer Behaviour · 2020 · 110 citations · Full text

Business, Marketing, Retail Management +17

A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults

Urszula Garczarek-Bąk, Andrzej Szymkowiak, Piotr Gaczek et al. · Journal of Brand Management · 2021 · 61 citations · Full text

Business, Marketing, Marketing Management +14

Overcoming Consumer Resistance to AI in General Health Care

Piotr Gaczek, Rumen Pozharliev, Grzegorz Leszczyński et al. · Journal of Interactive Marketing · 2023 · 51 citations

Computing, Health Informatics, Artificial Intelligence +11

Impulse buying in hospitality: The role of content posted by social media influencers

Andrzej Szymkowiak, Piotr Gaczek, Padma Panchapakesan · Journal Of Vacation Marketing · 2021 · 49 citations

Management, Marketing, Tourism Management +16

The e-WOM intention of artificial intelligence (AI) color cosmetics among Chinese social media influencers

Attila Endre Simay, Yuling Wei, Tamás Gyulavári et al. · Asia Pacific Journal of Marketing and Logistics · 2022 · 49 citations

Social Sciences, Marketing, Marketing Management +16

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