Concepedia

Urszula Garczarek-Bąk

UG

3

Publications

82

Citations

3

H-Index

2018

Active since

Affiliations

Poznań University of Economics and Business(Current)

Urszula Garczarek-Bąk is an author at Poznań University of Economics and Business specializing in management, consumer research, and marketing.

ORCID

Top concepts

Publications per year

2018–2021

3

Publications

3

A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults

Urszula Garczarek-Bąk, Andrzej Szymkowiak, Piotr Gaczek et al. · Journal of Brand Management · 2021 · 55 citations · Full text

, , +11

EEG frontal asymmetry predicts product purchase differently for national brands and private labels.

Urszula Garczarek-Bąk, Aneta Disterheft · Journal of Neuroscience Psychology and Economics · 2018 · 16 citations

, , +15

Explicit and Implicit Factors That Determine Private Labels’ Possible Purchase: Eyetracking and EEG Research

Urszula Garczarek-Bąk · International Journal of Management and Economics · 2018 · 11 citations · Full text

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