Concepedia

EEG frontal asymmetry predicts product purchase differently for national brands and private labels.

Urszula Garczarek-Bąk, Aneta Disterheft

Journal of Neuroscience Psychology and Economics · 2018 · 16 citations · 0 references

Concepts

Life SciencesNeurosciencePsychologyBehavioral EconomicsCognitive NeuroscienceIndividual DifferencesElectroencephalographyPrivate Label BuyingLabelsPrivate Label Brand PerceptionPrivate Label BrandsPrivate Label ComparisonPrivate Label Consumer Behavior