Roeland C. Dietvorst

Theory of Mind and Empathic Explanations of Machiavellianism

Richard P. Bagozzi, Willem J. M. I. Verbeke, Roeland C. Dietvorst et al. · Journal of Management · 2013 · 183 citations

Neuropsychology, Moral Philosophy, Empathy +19

A Sales Force–Specific Theory-of-Mind Scale: Tests of Its Validity by Classical Methods and Functional Magnetic Resonance Imaging

Roeland C. Dietvorst, Willem J. M. I. Verbeke, Richard P. Bagozzi et al. · Journal of Marketing Research · 2009 · 138 citations

Customer Satisfaction, Social Psychology, Individual Differences +24

fMRI Activities in the Emotional Cerebellum: A Preference for Negative Stimuli and Goal-Directed Behavior

Caroline K. L. Schraa‐Tam, Willem J. R. Rietdijk, Willem J. M. I. Verbeke et al. · The Cerebellum · 2011 · 134 citations · Full text

Genetic and neurological foundations of customer orientation: field and experimental evidence

Richard P. Bagozzi, Willem J. M. I. Verbeke, Wouter E. van den Berg et al. · Journal of the Academy of Marketing Science · 2011 · 111 citations · Full text

Customer Experience, Customer Satisfaction, Neurological Bases +18

Neural responses to functional and experiential ad appeals: Explaining ad effectiveness

Linda Couwenberg, Maarten A.S. Boksem, Roeland C. Dietvorst et al. · International Journal of Research in Marketing · 2016 · 80 citations · Full text

Behavioral Sciences, Advertising, Behavioral Decision Making +12