Linda Couwenberg is an author at Alpha-1 Foundation specializing in persuasion, advertising, and behavioral decision making.
Top concepts
MarketingManagementPersuasionAdvertisingBehavioral ScienceConsumer EngagementAdvertising EffectivenessBehavioral Decision Making
Publications per year
2016–2016
1
1
Neural responses to functional and experiential ad appeals: Explaining ad effectiveness
Linda Couwenberg, Maarten A.S. Boksem, Roeland C. Dietvorst et al. · International Journal of Research in Marketing · 2016 · 80 citations · Full text
Behavioral Sciences, Advertising, Behavioral Decision Making +12
Rows per page
1–1 of 1