Concepedia

Publication | Open Access

Neural responses to functional and experiential ad appeals: Explaining ad effectiveness

DOIFull Paper Access

80

Citations

44

References

2016

Year

Linda Couwenberg, Maarten A.S. Boksem, Roeland C. Dietvorst, Loek Worm, Willem J. M. I. Verbeke, Ale Smidts
International Journal of Research in Marketing

References

YearCitations

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