Concepedia
Statistics
Publications
13
Citations
223
H-Index
11
Active since
1979
Affiliations
University of Alabama(Current)
University of South Carolina
William H. Motes is an author at University of Alabama specializing in marketing, marketing management, and business.
Publications per year
1979–2001
Professional versus generic retail services: new insights
C. Jeanne Hill, William H. Motes · Journal of Services Marketing · 1995 · 32 citations
Business, Marketing, Marketing Management +11
A longitudinal field test of stockout effects on multi-brand inventories
William H. Motes, Stephen B. Castleberry · Journal of the Academy of Marketing Science · 1985 · 28 citations
Business, Marketing, Marketing Management +9
Sensitivities of Market Segments to Separate Advertising Strategies
Arch G. Woodside, William H. Motes · Journal of Marketing · 1981 · 23 citations
Management, Marketing, Marketing Management +17
Educational Services Marketing: A Proposed System for Enhanced Recruitment of Students
John Fielden, Chadwick B. Hilton, William H. Motes · Services Marketing Quarterly · 1993 · 21 citations
Education, Higher Education, Marketing +16
Purchase experiments of extra-ordinary and regular influence strategies using artificial and real brands
William H. Motes, Arch G. Woodside · Journal of Business Research · 2001 · 17 citations
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