Pallavi Dogra

Influence of augmented reality on shopping behavior

Pallavi Dogra, Arun Kumar Kaushik, Prateek Kalia et al. · Management Decision · 2023 · 49 citations · Full text

Business, Information Systems, Marketing +17

An Investigation of Indian Generation Z Adoption of the Voice-Based Assistants (VBA)

Pallavi Dogra, Arun Kaushal · Journal of Promotion Management · 2021 · 38 citations

Computing, Information Systems, Information Technology +15

Underlying the triple burden effects on women educationists due to COVID-19

Pallavi Dogra, Arun Kaushal · Education and Information Technologies · 2021 · 38 citations · Full text

Education, Higher Education, Secondary Education +15

The impact of Digital Marketing and Promotional Strategies on attitude and purchase intention towards financial products and service: A Case of emerging economy

Pallavi Dogra, Arun Kaushal · Journal of Marketing Communications · 2022 · 24 citations

Business, Marketing, Marketing Management +17

Antecedents of the Youngster’s Awareness About Financial Literacy: A Structure Equation Modelling Approach

Pallavi Dogra, Arun Kaushal, Rishi Raj Sharma · Vision The Journal of Business Perspective · 2021 · 23 citations

Business, Finance, Banking +13