Concepedia
Statistics
Publications
21
Citations
1.3K
H-Index
15
Active since
2015
Affiliations
Indian Institute of Management Amritsar(Current)
Indian Institute of Technology Roorkee
Indian Institute of Management Ahmedabad
Arun Kumar Kaushik is an author at Indian Institute of Management Amritsar specializing in business, marketing, and management.
Top concepts
MarketingBusinessManagementConsumer ResearchConsumer BehaviorCustomer SatisfactionTourismBrand EquityBrand AwarenessInnovation Adoption
Publications per year
2015–2024
Tourist behaviour towards self-service hotel technology adoption: Trust and subjective norm as key antecedents
Arun Kumar Kaushik, Amit Kumar Agrawal, Zillur Rahman · Tourism Management Perspectives · 2015 · 211 citations
Customer Satisfaction, Self-service Technology, Subjective Norm +12
Destination brand experience and visitor behavior: the mediating role of destination brand identification
Vikas Kumar, Arun Kumar Kaushik · Journal of Travel & Tourism Marketing · 2017 · 112 citations
Tourism Performance, Tourism Supply, Brand Strategy +19
Building consumer–brand relationships through brand experience and brand identification
Vikas Kumar, Arun Kumar Kaushik · Journal of Strategic Marketing · 2018 · 111 citations
Brand Strategy, Consumer Research, Brand Loyalty +16
Engaging customers through brand authenticity perceptions: The moderating role of self-congruence
Vikas Kumar, Arun Kumar Kaushik · Journal of Business Research · 2021 · 111 citations
Brand Authenticity Perceptions, Customer Satisfaction, Brand Equity +8
Achieving destination advocacy and destination loyalty through destination brand identification
Vikas Kumar, Arun Kumar Kaushik · Journal of Travel & Tourism Marketing · 2017 · 107 citations
Customer Satisfaction, Culture, Destination Personality Congruence +14
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