Rishi Raj Sharma

E-mail viral marketing: modeling the determinants of creation of “viral infection”

Rishi Raj Sharma, Balpreet Kaur · Management Decision · 2019 · 24 citations

Business, Marketing, Marketing Management +14

Antecedents of the Youngster’s Awareness About Financial Literacy: A Structure Equation Modelling Approach

Pallavi Dogra, Arun Kaushal, Rishi Raj Sharma · Vision The Journal of Business Perspective · 2021 · 23 citations

Business, Finance, Banking +13

The virality of advertising content

Balpreet Kaur, Justin Paul, Rishi Raj Sharma · Journal of Research in Interactive Marketing · 2022 · 23 citations

Business, Marketing, Marketing Management +17

Factors Influencing the Adoption of Payment Banks in India Using an Extended TAM

Japneet Kaur, Sawraj Kaur, Amanjot Singh Syan et al. · Asia-Pacific Journal of Management Research and Innovation · 2020 · 16 citations

Business, Information Technology, Marketing +17

Modeling the Elements and Effects of 
Global Viral Advertising Content: 
A Cross-cultural Framework

Rishi Raj Sharma, Balpreet Kaur · Vision The Journal of Business Perspective · 2018 · 13 citations

Business, Marketing, Marketing Management +17