Concepedia

Balpreet Kaur

BK

Statistics

Publications

3

Citations

60

H-Index

3

Active since

2018

Affiliations

Guru Nanak Dev University(Current)

Balpreet Kaur is an author at Guru Nanak Dev University specializing in marketing management, business, and marketing.

ORCID

Publications per year

2018–2022

3

Publications

3

E-mail viral marketing: modeling the determinants of creation of “viral infection”

Rishi Raj Sharma, Balpreet Kaur · Management Decision · 2019 · 24 citations

, , +14

The virality of advertising content

Balpreet Kaur, Justin Paul, Rishi Raj Sharma · Journal of Research in Interactive Marketing · 2022 · 23 citations

, , +17

Modeling the Elements and Effects of 
Global Viral Advertising Content: 
A Cross-cultural Framework

Rishi Raj Sharma, Balpreet Kaur · Vision The Journal of Business Perspective · 2018 · 13 citations

, , +17

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