Marcella Brito Galvão

Publications

Citations

H-Index

2018

Active since

Affiliations

Universidade Federal de Pernambuco(Current)

Marcella Brito Galvão is an author at Universidade Federal de Pernambuco specializing in customer satisfaction, brand management, and small business marketing.

Top concepts

BusinessMarketingManagementBrand ManagementCustomer ServiceSales ManagementMarketing InsightsMarketing StrategyStrategic ManagementCustomer Satisfaction

Publications per year

2018–2018

Publications

Customer loyalty approach based on CRM for SMEs

Marcella Brito Galvão, Raíssa Corrêa de Carvalho, Lucas Ambrósio Bezerra de Oliveira et al. · Journal of Business and Industrial Marketing · 2018 · 56 citations

Total Quality Management, Customer Satisfaction, Customer Experience +19

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