Lucas Ambrósio Bezerra de Oliveira

Publications

Citations

H-Index

2018

Active since

Affiliations

Universidade Federal de Pernambuco(Current)

Universidade Federal Rural do Semi-Árido

Lucas Ambrósio Bezerra de Oliveira is an author at Universidade Federal de Pernambuco specializing in customer satisfaction, brand management, and small business marketing.

ORCID

Top concepts

BusinessMarketingManagementBrand ManagementCustomer ServiceSales ManagementMarketing InsightsMarketing StrategyStrategic ManagementCustomer Satisfaction

Publications per year

2018–2019

Publications

Customer loyalty approach based on CRM for SMEs

Marcella Brito Galvão, Raíssa Corrêa de Carvalho, Lucas Ambrósio Bezerra de Oliveira et al. · Journal of Business and Industrial Marketing · 2018 · 56 citations

Total Quality Management, Customer Satisfaction, Customer Experience +19

An Integrated Methodology Using PROMETHEE and Kano’s Model to Rank Strategic Decisions

Angela Cristina Fofan, Lucas Ambrósio Bezerra de Oliveira, Fagner José Coutinho de Melo et al. · Engineering Management Journal · 2019 · 17 citations

Rows per page

1–2 of 2