Sven Theysohn

Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs

Sonja Gensler, Oliver Hinz, Bernd Skiera et al. · European Journal of Operational Research · 2012 · 71 citations · Full text

Business, Decision Sciences, Economics +14

Factors influencing website traffic in the paid content market

Sven Theysohn · Journal of Marketing Management · 2007 · 41 citations

Business, Marketing, Marketing Management +8

Official supporters clubs: the untapped potential of fan loyalty

Sven Theysohn, Oliver Hinz, Steve Nosworthy et al. · International Journal of Sports Marketing and Sponsorship · 2009 · 30 citations

Business, Economics, Marketing +13

Willingness to pay for soccer reports on the internet

Sven Theysohn · International Journal of Sports Marketing and Sponsorship · 2006 · 18 citations

Business, Marketing, Marketing Management +13

Dual effect-based market segmentation and price optimization

Sven Theysohn, Kristina Klein, Franziska Völckner et al. · Journal of Business Research · 2011 · 16 citations

Business, Business Economics, Marketing +12