17
Publications
638
Citations
14
H-Index
2006
Active since
Affiliations
Nicklas Salomonson is an author at University of Borås specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchBusinessCustomer SatisfactionConsumer BehaviorInteractive MarketingCommunicationOrganizational BehaviorInterpersonal Communication
Publications per year
2006–2024
17
17
Dealing with customer misbehaviour
Per Echeverri, Nicklas Salomonson, Annika Åberg · Marketing Theory · 2012 · 52 citations · Full text
Customer Experience, Customer Satisfaction, Consumer Research +18
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1–5 of 17