Per Echeverri

Co-creation and co-destruction: A practice-theory based study of interactive value formation

Per Echeverri, Per Skålén · Marketing Theory · 2011 · 864 citations · Full text

Business, Marketing, Consumer Behavior +8

Value co-destruction: Review and conceptualization of interactive value formation

Per Echeverri, Per Skålén · Marketing Theory · 2021 · 120 citations · Full text

Business, Strategic Management, Business Strategy +10

Consumer vulnerability during mobility service interactions: causes, forms and coping

Per Echeverri, Nicklas Salomonson · Journal of Marketing Management · 2019 · 91 citations · Full text

Social Sciences, Marketing, Psychology +15

Exploring internal mechanisms forming customer servicescape experiences

Jörg Pareigis, Per Echeverri, Bo Edvardsson · Journal of service management · 2012 · 68 citations · Full text

Business, Marketing, Consumer Behavior +10

Dealing with customer misbehaviour

Per Echeverri, Nicklas Salomonson, Annika Åberg · Marketing Theory · 2012 · 53 citations · Full text

Business, Marketing, Marketing Management +9