Concepedia
Statistics
Publications
10
Citations
435
H-Index
Active since
2014
Affiliations
Sapienza University of Rome(Current)
Lehigh University
Ludovica Cesareo is an author at Sapienza University of Rome specializing in marketing, business, and management.
Top concepts
MarketingBusinessManagementConsumer ResearchTourismVisual ArtsCommunicationVisual CultureSocial SciencesConsumer Behavior
Publications per year
2014–2022
Information dissemination via electronic word-of-mouth: Good news travels fast, bad news travels faster!
Jacob Hornik, Rinat Shaanan Satchi, Ludovica Cesareo et al. · Computers in Human Behavior · 2015 · 165 citations
Social Media, Information Dissemination, Interactive Marketing +12
Consumers’ attitude and behavior towards online music piracy and subscription-based services
Ludovica Cesareo, Alberto Pastore · Journal of Consumer Marketing · 2014 · 73 citations · Full text
Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +23
United we stand, divided we fall: How firms can engage consumers in their fight against counterfeits
Ludovica Cesareo, Barbara Stöttinger · Business Horizons · 2015 · 39 citations
Consumer Uncertainty, Antitrust Policy, Management +13
Pop-ups, Ephemerality, and Consumer Experience: The Centrality of Buzz
Thomas S. Robertson, Hubert Gatignon, Ludovica Cesareo · Journal of the Association for Consumer Research · 2018 · 32 citations
Destination image differences between first-time and return visitors: An exploratory study on the city of Rome
Angelo Giraldi, Ludovica Cesareo · Tourism and Hospitality Research · 2014 · 27 citations
Exploratory Study, Tourism Management, Tourism Performance +23
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