Wai Jin Lee

Can Islam and status consumption live together in the house of fashion clothing?

Aron O’Cass, Wai Jin Lee, Vida Siahtiri · Journal of Fashion Marketing and Management · 2013 · 87 citations

Engineering, Fashion Clothing Consumption, Consumer Study +18

Linking entrepreneurial orientation and small service firm performance through marketing resources and marketing capability

Phyra Sok, Lan Snell, Wai Jin Lee et al. · Journal of Service Theory and Practice · 2017 · 83 citations

Entrepreneurial Motivation, Entrepreneurship, Human Resource Management +21

Unpacking brand management superiority

Wai Jin Lee, Aron O’Cass, Phyra Sok · European Journal of Marketing · 2017 · 47 citations

Marketing, Resource-based View, A Strong Brand +15

When and why does competitive psychological climate affect employee engagement and burnout?

Wai Jin Lee, Phyra Sok, Sonariddh Mao · Journal of Vocational Behavior · 2022 · 39 citations

Employee Attitude, Burnout, Motivation +8

Conceptualising consumer regiocentrism: Examining consumers' willingness to buy products from their own region

Wai Jin Lee, Isaac Cheah, Ian Phau et al. · Journal of Retailing and Consumer Services · 2016 · 33 citations

Economics, Consumer Culture, Consumer Regiocentrism +8