Vida Siahtiri

Strengthening B2B brands by signalling environmental sustainability and managing customer relationships

Mahdi Vesal, Vida Siahtiri, Aron O’Cass · Industrial Marketing Management · 2020 · 134 citations

Customer Satisfaction, Green Marketing, Business-to-business Research +16

In search of status through brands from Western and Asian origins: Examining the changing face of fashion clothing consumption in Chinese young adults

Aron O’Cass, Vida Siahtiri · Journal of Retailing and Consumer Services · 2013 · 100 citations

Marketing, Culture, Chinese Culture +15

Do professional service firms benefit from customer and supplier collaborations in competitive, turbulent environments?

Nima Heirati, Aron O’Cass, Klaus Schoefer et al. · Industrial Marketing Management · 2016 · 95 citations

Supplier Collaborations, Supplier Relationship, Organizational Communication +11

Can Islam and status consumption live together in the house of fashion clothing?

Aron O’Cass, Wai Jin Lee, Vida Siahtiri · Journal of Fashion Marketing and Management · 2013 · 87 citations

Engineering, Fashion Clothing Consumption, Consumer Study +18

Status consumption in newly emerging countries: The influence of personality traits and the mediating role of motivation to consume conspicuously

Nazia Nabi, Aron O’Cass, Vida Siahtiri · Journal of Retailing and Consumer Services · 2017 · 71 citations

Status Consumption, Mediating Role, Consumer Culture +11