Nima Heirati

Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas

Aron O’Cass, Nima Heirati, Liem Viet Ngo · Industrial Marketing Management · 2014 · 130 citations

Consumer-driven Product Development, Multiple Levels, Innovation Study +15

Do professional service firms benefit from customer and supplier collaborations in competitive, turbulent environments?

Nima Heirati, Aron O’Cass, Klaus Schoefer et al. · Industrial Marketing Management · 2016 · 95 citations

Supplier Collaborations, Supplier Relationship, Organizational Communication +11

The Dark Side of Customer Participation: When Customer Participation in Service Co-Development Leads to Role Stress

Markus Blut, Nima Heirati, Klaus Schoefer · Journal of Service Research · 2019 · 71 citations · Full text

Customer Satisfaction, Consumer Research, Customer Community +19

Driving service innovativeness via collaboration with customers and suppliers: Evidence from business-to-business services

Nima Heirati, Vida Siahtiri · Industrial Marketing Management · 2017 · 62 citations

Marketing, Customer Satisfaction, Service Innovation +12

Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy

Nima Heirati, Aron O’Cass · Asia Pacific Journal of Management · 2015 · 51 citations

Consumer-driven Product Development, Market Development, Management +10