Concepedia
Statistics
Publications
27
Citations
1.4K
H-Index
19
Active since
2007
Affiliations
Monash University(Current)
University of Tasmania
Queensland University of Technology
Swinburne University of Technology
Macquarie University
Phyra Sok is an author at Monash University specializing in business, management, and marketing.
Top concepts
BusinessManagementMarketingBusiness StrategyStrategic ManagementOrganizational BehaviorHuman ResourcesCustomer SatisfactionEducationInnovation
Publications per year
2007–2023
Exploring innovation driven value creation in B2B service firms: The roles of the manager, employees, and customers in value creation
Aron O’Cass, Phyra Sok · Journal of Business Research · 2012 · 169 citations
Customer Satisfaction, Service Innovation, Business-to-business Research +9
The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in firm growth
Aron O’Cass, Phyra Sok · International Small Business Journal Researching Entrepreneurship · 2013 · 160 citations
Marketing Capability Combinations, Entrepreneurship, Intellectual Resources +17
Achieving superior innovation-based performance outcomes in SMEs through innovation resource–capability complementarity
Phyra Sok, Aron O’Cass · Industrial Marketing Management · 2011 · 144 citations
Resource-based View, Management, Business +7
Achieving service quality through service innovation exploration – exploitation: the critical role of employee empowerment and slack resources
Phyra Sok, Aron O’Cass · Journal of Services Marketing · 2015 · 91 citations
Customer Satisfaction, Service Innovation Exploration, Service Innovation +18
The Performance Advantages for SMEs of Product Innovation and Marketing Resource–Capability Complementarity in Emerging Economies
Phyra Sok, Aron O’Cass, Morgan P. Miles · Journal of Small Business Management · 2015 · 90 citations
1–5 of 27