Concepedia
Statistics
Publications
6
Citations
205
H-Index
Active since
2008
Affiliations
California State University, Fullerton(Current)
Western Michigan University
Wichita State University
S. Allen Broyles is an author at California State University, Fullerton specializing in consumer research, business, and management.
Top concepts
BusinessMarketingManagementConsumer BehaviorConsumer ResearchBrand StrategyCustomer SatisfactionBrand AwarenessBrand ManagementArts
Publications per year
2008–2013
Examining Brand Equity Antecedent/Consequence Relationships
S. Allen Broyles, David W. Schumann, Thaweephan Leingpibul · The Journal of Marketing Theory and Practice · 2009 · 83 citations
Marketing, Customer Satisfaction, Consumer Purchase Behavior +12
Brand equity's antecedent/consequence relationships in cross‐cultural settings
S. Allen Broyles, Thaweephan Leingpibul, Robert H. Ross et al. · Journal of Product & Brand Management · 2010 · 56 citations
Chinese Samples, Consumer Research, Brand Strategy +16
Customers' comparative loyalty to retail and manufacturer brands
S. Allen Broyles, Robert H. Ross, Donna F. Davis et al. · Journal of Product & Brand Management · 2011 · 23 citations
Marketing, Customer Satisfaction, Buying Behavior +15
Loyalty's influence on satisfaction in cross‐cultural settings
S. Allen Broyles · Journal of Product & Brand Management · 2009 · 19 citations
Customer Satisfaction, Consumer Motivation, Consumer Study +22
Alternative measures of satisfaction in cross‐cultural settings
Robert H. Ross, S. Allen Broyles, Thaweephan Leingpibul · Journal of Product & Brand Management · 2008 · 13 citations
Customer Satisfaction, Consumer Study, Consumer Research +25
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