Concepedia
Statistics
Publications
7
Citations
212
H-Index
Active since
2008
Affiliations
Western Michigan University(Current)
California State University, Fullerton
Wichita State University
Thaweephan Leingpibul is an author at Western Michigan University specializing in consumer research, marketing, and consumer behavior.
Top concepts
MarketingConsumer BehaviorConsumer ResearchBusinessManagementBrand StrategyBrand AwarenessCustomer SatisfactionBrand EquityBrand Management
Publications per year
2008–2020
Examining Brand Equity Antecedent/Consequence Relationships
S. Allen Broyles, David W. Schumann, Thaweephan Leingpibul · The Journal of Marketing Theory and Practice · 2009 · 83 citations
Marketing, Customer Satisfaction, Consumer Purchase Behavior +12
Brand equity's antecedent/consequence relationships in cross‐cultural settings
S. Allen Broyles, Thaweephan Leingpibul, Robert H. Ross et al. · Journal of Product & Brand Management · 2010 · 56 citations
Chinese Samples, Consumer Research, Brand Strategy +16
Customers' comparative loyalty to retail and manufacturer brands
S. Allen Broyles, Robert H. Ross, Donna F. Davis et al. · Journal of Product & Brand Management · 2011 · 23 citations
Marketing, Customer Satisfaction, Buying Behavior +15
Why females do not choose computing? A lesson learned from China
Kittipong Laosethakul, Thaweephan Leingpibul · Multicultural Education & Technology Journal · 2010 · 13 citations
Gendered Perception, Gender Identity, Engineering +13
Alternative measures of satisfaction in cross‐cultural settings
Robert H. Ross, S. Allen Broyles, Thaweephan Leingpibul · Journal of Product & Brand Management · 2008 · 13 citations
Customer Satisfaction, Consumer Study, Consumer Research +25
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