Concepedia
Statistics
Publications
13
Citations
318
H-Index
12
Active since
1982
Affiliations
Wichita State University(Current)
California State University, Fullerton
Western Michigan University
Environmental Protection Agency
Oak Ridge National Laboratory
Robert H. Ross is an author at Wichita State University specializing in business, management, and marketing.
Top concepts
BusinessManagementMarketingConsumer ResearchConsumer BehaviorCustomer SatisfactionToxicologyEcotoxicologyBrand StrategyArts
Publications per year
1982–2011
Brand equity's antecedent/consequence relationships in cross‐cultural settings
S. Allen Broyles, Thaweephan Leingpibul, Robert H. Ross et al. · Journal of Product & Brand Management · 2010 · 56 citations
Chinese Samples, Consumer Research, Brand Strategy +16
Chemical scoring system for hazard and exposure identification
Terry R. O'Bryan, Robert H. Ross · Journal of Toxicology and Environmental Health · 1988 · 39 citations
Environmental Chemistry, Environmental Monitoring, Engineering +15
Similarities between conflict and cooperation in the marketing channel
Robert H. Ross, Robert F. Lusch · Journal of Business Research · 1982 · 33 citations
Negotiation, Interactive Marketing, Management +6
Database Assessment of the Health and Environmental Effects of Munition Production Waste Products
M.G. Ryon, Buddhadeb Pal, Sylvia S. Talmage et al. · Defense Technical Information Center (DTIC) · 1984 · 29 citations
Educating for Unemployment: Politics, Labor Markets, and the School System: Italy, 1859-1973.
Yasmine Ergas, Marzio Barbagli, Robert H. Ross · Contemporary Sociology A Journal of Reviews · 1984 · 27 citations
Public Policy, Secondary Education, Labor Market Participation +9
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