Concepedia

Stanley F. Stasch

SF

7

Publications

210

Citations

7

H-Index

1968

Active since

Affiliations

Loyola University Chicago(Current)

University of Chicago

Northwestern University

Stanley F. Stasch is an author at Loyola University Chicago specializing in marketing, management, and marketing strategy.

Top concepts

MarketingManagementBusinessConsumer ResearchMarketing StrategyMarketing AnalyticsMarketing InsightsMarketing ManagementBrand StrategyMedia Planning

Publications per year

1968–1992

7

Publications

7

Marketing Research: Text and Cases

Dik Warren Twedt, Harper W. Boyd, Ralph Westfall et al. · Journal of Marketing Research · 1977 · 74 citations

Management, Consumer Research, Marketing Communication +4

Can Your Marketing Planning Procedures be Improved?

Stanley F. Stasch, Patricia Lanktree · Journal of Marketing · 1980 · 49 citations

Campaign Planning, Media Planning, Marketing Analytics +14

Can Your Marketing Planning Procedures be Improved?

Stanley F. Stasch, Patricia Lanktree · Journal of Marketing · 1980 · 28 citations

Campaign Planning, Media Planning, Marketing Analytics +14

A Programmed Solution for Estimating Retail Sales Potential

Stanley F. Stasch, David L. Huff, Larry Blue · Journal of Marketing Research · 1968 · 22 citations

Marketing Analytics, Programmed Solution, Predictive Analytics +8

Developing a Framework for Sources of New Product Ideas

Stanley F. Stasch, Ronald T. Lonsdale, Noel Mark Lavenka · Journal of Consumer Marketing · 1992 · 17 citations

Innovation Management, Product Management, Product Development +21

Rows per page

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