Stanley F. Stasch - Concepedia

Author

Stanley F. Stasch

Also Known As

Stanley F. Stasch

Publications

268

Citations

H-Index

Concepts

All Affiliations

Stanley F. Stasch is an author at Loyola University Chicago specializing in marketing, management, and marketing strategy.

#	Concept	H-Index	Publications	Citations
1	Management	6	6	200
2	Marketing	6	6	200
3	Business	4	4	104
4	Business Analytics	1	1	22
5	Intellectual Property	1	1	17

Stanley F. Stasch

Publications

210

Citations

H-Index

Page 1

	Year	Citations
Marketing Research: Text and Cases Dik Warren Twedt, Harper W. Boyd, Ralph Westfall, Journal of Marketing Research ManagementConsumer ResearchMarketing CommunicationMarketing ManagementMarketing Theory	1977	74
Can Your Marketing Planning Procedures be Improved? Stanley F. Stasch, Patricia Lanktree Journal of Marketing Campaign PlanningMedia PlanningMarketing AnalyticsAnnual Marketing PlansManagement	1980	49
Can Your Marketing Planning Procedures be Improved? Stanley F. Stasch, Patricia Lanktree Journal of Marketing Campaign PlanningMedia PlanningMarketing AnalyticsAnnual Marketing PlansManagement	1980	28
A Programmed Solution for Estimating Retail Sales Potential Stanley F. Stasch, David L. Huff, Larry Blue Journal of Marketing Research Marketing AnalyticsProgrammed SolutionPredictive AnalyticsManagementConsumer Research	1968	22
Developing a Framework for Sources of New Product Ideas Stanley F. Stasch, Ronald T. Lonsdale, Noel Mark Lavenka Journal of Consumer Marketing Innovation ManagementProduct ManagementProduct DevelopmentManagementCompany Situation	1992	17
Evaluating Aggressive Marketing Strategies forSmaller‐share Firms Stanley F. Stasch, John L. Ward Marketing Intelligence & Planning	1989	10
Systems Analysis for Marketing Planning and Control Kent B. Monroe, Stanley F. Stasch Journal of Marketing Marketing AnalyticsSystems AnalysisManagementBusinessMarketing	1973	10

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