2
Publications
77
Citations
2
H-Index
1980
Active since
Affiliations
Patricia Lanktree is an author at Loyola University Chicago specializing in media planning, campaign planning, and consumer behavior.
Top concepts
BusinessMarketingManagementBrand StrategyMedia PlanningBusiness StrategyCampaign PlanningConsumer BehaviorConsumer ResearchMarketing Insights
Publications per year
1980–1980
2
2
Rows per page
1–2 of 2