Concepedia

İsmail Erkan

İE

12

Publications

2.3K

Citations

11

H-Index

2014

Active since

Affiliations

Izmir Kâtip Çelebi University(Current)

Brunel University of London

Misurata University

University of Greenwich

University College London

İsmail Erkan is an author at Izmir Kâtip Çelebi University specializing in marketing, management, and communication.

Top concepts

MarketingManagementCommunicationConsumer ResearchSocial MediaConsumer BehaviorInteractive MarketingArtsDigital MarketingCustomer Satisfaction

Publications per year

2014–2025

12

Publications

12

The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption

İsmail Erkan, Chris Evans · Computers in Human Behavior · 2016 · 1.1K citations

Online Customer Behavior, Social Media, Information Adoption +12

SWOT analysis applications: An integrative literature review

Mostafa Ali Benzaghta, Abdulaziz Elwalda, Mousa Mousa et al. · Journal of Global Business Insights · 2021 · 553 citations · Full text

Engineering, Project Management, Strategic Practice +24

Social media or shopping websites? The influence of eWOM on consumers’ online purchase intentions

İsmail Erkan, Chris Evans · Journal of Marketing Communications · 2016 · 261 citations

Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image

Mehmet Gökerik, Ahmet Gürbüz, İsmail Erkan et al. · Asia Pacific Journal of Marketing and Logistics · 2018 · 138 citations

Digital Marketing, Consumer Research, Social Marketing +17

Electronic word of mouth in social media: the common characteristics of retweeted and favourited marketer-generated content posted on Twitter

Hassan Alboqami, Wafi Al‐Karaghouli, Yasser Baeshen et al. · International Journal of Internet Marketing and Advertising · 2015 · 98 citations · Full text

Social Medium Monitoring, Digital Marketing, Consumer Research +16

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