Journal of Global Business Insights

SWOT analysis applications: An integrative literature review

Mostafa Ali Benzaghta, Abdulaziz Elwalda, Mousa Mousa et al. · 2021 · 587 citations · Full text

Management, Strategic Management, Strategy +14

A beginner’s guide and best practices for using crowdsourcing platforms for survey research: The Case of Amazon Mechanical Turk (MTurk)

Cihan Çobanoğlu, Muhittin Çavuşoğlu, Gözde Türktarhan · 2021 · 88 citations · Full text

Social Sciences, Information Systems, Community Engagement +12

YouTube advertising value and its effects on purchase intention

Duygu Firat · 2019 · 87 citations · Full text

Business, Marketing, Marketing Management +17

Storytelling in destination brand communication: A qualitative analysis

Mehmet Cihan Yavuz, Muzaffer Sümbül, Nüket Elpeze Ergeç et al. · 2016 · 45 citations · Full text

Management, Marketing, Tourism Management +11

The effect of website quality on repurchase intention with the mediation of perceived value: The case study of online travel agencies in Vietnam

Huyen Pham, Thu Nguyen · 2019 · 45 citations · Full text

Business, Marketing, Tourism Management +17