Concepedia

Duygu Firat

DF

Statistics

Publications

2

Citations

102

H-Index

2

Active since

2011

Affiliations

Kocaeli Üniversitesi(Current)

Duygu Firat is an author at Kocaeli Üniversitesi specializing in business, behavioral decision-making, and attitude toward ads.

ORCID

Publications per year

2011–2019

2

Publications

2

YouTube advertising value and its effects on purchase intention

Duygu Firat · Journal of Global Business Insights · 2019 · 87 citations · Full text

, , +17

Investors’ Purchasing Behaviour via a Behavioural Finance Approach

Duygu Firat, Sibel Fettahoğlu · International Journal of Business and Management · 2011 · 15 citations · Full text

, , +14

1–2 of 2