Concepedia

Kerry T. Manis

KT

Statistics

Publications

10

Citations

778

H-Index

10

Active since

2018

Affiliations

Texas Tech University(Current)

New Mexico State University

Kerry T. Manis is an author at Texas Tech University specializing in marketing, marketing management, and capability development.

Publications per year

2018–2023

10

Publications

10

The virtual reality hardware acceptance model (VR-HAM): Extending and individuating the technology acceptance model (TAM) for virtual reality hardware

Kerry T. Manis, Danny Woosik Choi · Journal of Business Research · 2018 · 481 citations

Computing, Computer Science, Human-computer Interaction +5

AI-Enabled marketing capabilities and the hierarchy of capabilities: Conceptualization, proposition development, and research avenues

Kerry T. Manis, Sreedhar Madhavaram · Journal of Business Research · 2023 · 81 citations

Business, Marketing, Marketing Management +16

The Interplay between Advertising and Society: An Historical Analysis

Robert E. McDonald, Debra A. Laverie, Kerry T. Manis · Journal of Macromarketing · 2020 · 44 citations

Social Sciences, Communication, Gender Studies +17

Technology-enabled sales capability: A capabilities-based contingency framework

Vishag Badrinarayanan, Sreedhar Madhavaram, Kerry T. Manis · Journal of Personal Selling and Sales Management · 2022 · 40 citations

Management, Strategic Management, Technology Management +17

THE DIGITAL ERA HAS CHANGED MARKETING: A GUIDE TO USING INDUSTRY CERTIFICATIONS AND EXPLORATION OF STUDENT PERCEPTIONS OF EFFECTIVENESS

William Humphrey, Kerry T. Manis, Karen Freberg · Marketing Education Review · 2020 · 32 citations

Education, Marketing, Marketing Management +10

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