Chee Wei Phang

Addressing the Personalization–Privacy Paradox: An Empirical Assessment from a Field Experiment on Smartphone Users1

Juliana Sutanto, Elia Palme, Chuan‐Hoo Tan et al. · MIS Quarterly · 2013 · 387 citations

Usability and Sociability in Online Communities: A Comparative Study of Knowledge Seeking and Contribution

Chee Wei Phang, Atreyi Kankanhalli, Rajiv Sabherwal · Journal of the Association for Information Systems · 2009 · 306 citations

Mobile Targeting

Xueming Luo, Michelle Andrews, Zheng Fang et al. · Management Science · 2013 · 302 citations

Marketing Analytics, Digital Marketing, Targeted Advertising +16

A framework of ICT exploitation for e-participation initiatives

Chee Wei Phang, Atreyi Kankanhalli · Communications of the ACM · 2008 · 194 citations

Engineering, E-services, E-participation +19

What influences the purchase of virtual gifts in live streaming in China? A cultural context‐sensitive model

Zhengzhi Guan, Fangfang Hou, Boying Li et al. · Information Systems Journal · 2021 · 146 citations

Cultural Consumption, Cultural Context‐sensitive Model, Digital Marketing +29