Concepedia

Rune Bjerke

RB

Statistics

Publications

12

Citations

298

H-Index

11

Active since

2001

Affiliations

Mount Allison University(Current)

Høyskolen Kristiania

BI Norwegian Business School

Rune Bjerke is an author at Mount Allison University specializing in marketing, business, and cross-cultural consumer behavior.

Publications per year

2001–2021

12

Publications

12

The concept of participatory market orientation: An organisation-wide approach to enhancing brand equity

Nicholas Ind, Rune Bjerke · Journal of Brand Management · 2007 · 79 citations · Full text

Business, Marketing, Marketing Management +15

How well do advertising images of health and beauty travel across cultures? A self-concept perspective

Rune Bjerke, Rosemary Polegato · Psychology and Marketing · 2006 · 48 citations

Business, Marketing, Social Psychology +17

The impact of aesthetics on employee satisfaction and motivation

Rune Bjerke, Nicholas Ind, Donatella Paoli · EuroMed Journal of Business · 2007 · 33 citations

Humanities, Design, Organizational Behavior +16

The Link between Cross-Cultural Value Associations and Liking: The Case of Benetton and Its Advertising

Rosemary Polegato, Rune Bjerke · Journal of Advertising Research · 2006 · 21 citations

Business, Marketing, Marketing Management +13

Looking forward: anticipation enhances service experiences

Rosemary Polegato, Rune Bjerke · Journal of Services Marketing · 2019 · 21 citations

Business, Marketing, Event Management +13

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