Concepedia

Rosemary Polegato

RP

Statistics

Publications

8

Citations

268

H-Index

8

Active since

1980

Affiliations

Mount Allison University(Current)

Rosemary Polegato is an author at Mount Allison University specializing in marketing, business, and advertising.

Publications per year

1980–2019

8

Publications

8

Information Seeking by Fashion Opinion Leaders and Followers

Rosemary Polegato, Marjorie Wall · Home Economics Research Journal · 1980 · 95 citations

Social Sciences, Communication, Social Psychology +8

How well do advertising images of health and beauty travel across cultures? A self-concept perspective

Rune Bjerke, Rosemary Polegato · Psychology and Marketing · 2006 · 48 citations

Business, Marketing, Social Psychology +17

Family Food Shopping: Strategies Used by Husbands and Wives

Rosemary Polegato, Judith Lynne Zaichkowsky · Journal of Consumer Affairs · 1994 · 43 citations

Social Sciences, Strategy, Consumer Behavior +14

The Link between Cross-Cultural Value Associations and Liking: The Case of Benetton and Its Advertising

Rosemary Polegato, Rune Bjerke · Journal of Advertising Research · 2006 · 21 citations

Business, Marketing, Marketing Management +13

Looking forward: anticipation enhances service experiences

Rosemary Polegato, Rune Bjerke · Journal of Services Marketing · 2019 · 21 citations

Business, Marketing, Event Management +13

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