Concepedia

Marjorie Wall

MW

Statistics

Publications

15

Citations

1.3K

H-Index

13

Active since

1971

Affiliations

University of Guelph(Current)

Carleton University

Western University

Marjorie Wall is an author at University of Guelph specializing in consumer research, marketing, and management.

Top concepts

MarketingConsumer ResearchManagementConsumer BehaviorBusinessArtsFashionConsumer CultureCustomer SatisfactionInteractive Marketing

Publications per year

1971–2002

15

Publications

15

Impact of Country-of-Origin Cues on Consumer Judgments in Multi-Cue Situations: a Covariance Analysis

Marjorie Wall, John P. Liefeld, Louise A. Heslop · Journal of the Academy of Marketing Science · 1991 · 239 citations

User Perception, Behavioral Sciences, Advertising +15

Consumer Attitudes Toward Canadian-Made Versus Imported Products

Marjorie Wall, Louise A. Heslop · Journal of the Academy of Marketing Science · 1986 · 226 citations

Consumer Culture, Management, Consumer Research +4

Impact of country-of-origin cues on consumer judgments in multi-cue situations: a covariance analysis

Marjorie Wall, John P. Liefeld, Louise A. Heslop · Journal of the Academy of Marketing Science · 1991 · 207 citations

User Perception, Behavioral Sciences, Advertising +15

Consumer attitudes toward Canadian-made versus imported products

Marjorie Wall, Louise A. Heslop · Journal of the Academy of Marketing Science · 1986 · 177 citations

Consumer Culture, Management, Consumer Research +4

Who controls the purse strings

Louise A. Heslop, Nicolas Papadopoulos, Melissa Dowdles et al. · Journal of Business Research · 2002 · 114 citations

Control Environment, Public Policy, Law +4

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