The concept of participatory market orientation: An organisation-wide approach to enhancing brand equity - Concepedia

Concepedia

Publication | Open Access

The concept of participatory market orientation: An organisation-wide approach to enhancing brand equity

DOI Full Paper Access

79

Citations

20

References

2007

Year

Nicholas Ind, Rune Bjerke

Journal of Brand Management

Brand EquityParticipatory Market OrientationManagementBusinessMarketing CommunicationBrand DevelopmentBrand StrategyOrganisation-wide ApproachBrand AwarenessMarketingBrand Management

References

	Year	Citations

Page 1