Helen Si Wang is an author at University of Hong Kong specializing in communication, persuasion, and organizational communication.
Top concepts
ManagementPersuasionCommunicationOrganizational CommunicationArtsBrandingBusinessMarketingInnovationBrand Strategy
Publications per year
2019–2019
2
2
Successfully Communicating a Cocreated Innovation
Helen Si Wang, Charles H. Noble, Darren W. Dahl et al. · Journal of Marketing · 2019 · 51 citations
Creative Communications, Digital Marketing, Media Innovation +28
Rows per page
1–2 of 2