Concepedia

David Mazursky

DM

Statistics

Publications

48

Citations

4.9K

H-Index

31

Active since

1983

Affiliations

Hebrew University of Jerusalem(Current)

Bocconi University

New York University

Stony Brook University

University of Haifa

David Mazursky is an author at Hebrew University of Jerusalem specializing in marketing, business, and management.

Publications per year

1983–2016

48

Publications

48

A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process

Priscilla A. LaBarbera, David Mazursky · Journal of Marketing Research · 1983 · 879 citations

Business, Marketing, Marketing Management +14

Exploring the Development of Store Images

David Mazursky, Jacob Jacoby · Journal of Retailing · 1986 · 572 citations

Architecture, Media Arts, Information Visualization +6

A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process

Priscilla A. LaBarbera, David Mazursky · Journal of Marketing Research · 1983 · 395 citations

Business, Marketing, Marketing Management +14

The Idea Itself and the Circumstances of Its Emergence as Predictors of New Product Success

Jacob Goldenberg, Donald R. Lehmann, David Mazursky · Management Science · 2001 · 378 citations

Management, Innovation Management, Innovation +13

Past experience and future tourism decisions

David Mazursky · Annals of Tourism Research · 1989 · 270 citations

Management, Hospitality Management, Tourism Management +14

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