Carlos Bauer - Concepedia

Author

Carlos Bauer

Also Known As

Carlos Bauer

Publications

215

Citations

H-Index

Concepts

All Affiliations

Carlos Bauer is an author at The University of Texas at San Antonio specializing in marketing, management, and business.

#	Concept	H-Index	Publications	Citations
1	Business	2	2	188
2	Management	2	2	188
3	Marketing	2	2	188
4	Engineering	1	1	27
5	Relationship Marketing	1	1	161

Carlos Bauer

Publications

203

Citations

H-Index

Page 1

	Year	Citations
Relational selling: Past, present and future Denni Arli, Carlos Bauer, Robert W. Palmatier Industrial Marketing Management Relationship MarketingSales ManagementManagementBusinessConsumer Research	2017	161
The impact of superstar and non-superstar software on hardware sales: the moderating role of hardware lifecycle Richard T. Gretz, Ashwin Malshe, Carlos Bauer, Journal of the Academy of Marketing Science Software MaintenanceEngineeringSoftware QualityEnd-of-life ProductManagement	2019	27
Integrating technology within the sales-service ecosystem: the emergent sales techno-ecosystem Carlos Bauer, John M. Galvan, Tyler Hancock, European Journal of Marketing	2023	15

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