Publication | Closed Access
The impact of superstar and non-superstar software on hardware sales: the moderating role of hardware lifecycle
27
Citations
61
References
2019
Year
Software MaintenanceEngineeringSoftware QualityEnd-of-life ProductManagementBusinessSoftware EngineeringHardware SalesSale ResearchSoftware EconomicsNon-superstar SoftwareProduct Life CycleMarketingQuantitative ManagementHardware Lifecycle
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