Concepedia

Zili Bi

ZB

1

Publications

42

Citations

1

H-Index

2005

Active since

Affiliations

Maxim Integrated (United Kingdom)(Current)

Zili Bi is an author at Maxim Integrated (United Kingdom) specializing in brand strategy, business, and consumer research.

Top concepts

BrandingBusinessEconomicsMarketingManagementAdvertisingBrand EquityBrand LoyaltyBrand StrategyBrand Awareness

Publications per year

2005–2005

1

Publications

1

The Double Jeopardy Phenomenon and the Mediating Effect of Brand Penetration between Advertising and Brand Loyalty

Zhilin Yang, Zili Bi, Nan Zhou · Journal of Advertising Research · 2005 · 42 citations

Consumer Uncertainty, Consumer Research, Brand Strategy +21

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