Concepedia
Statistics
Publications
21
Citations
1.5K
H-Index
18
Active since
1988
Affiliations
Willamette University(Current)
Atkins (United States)
American University
Atkins (United Kingdom)
University of Baltimore
Debra Jones Ringold is an author at Willamette University specializing in advertising, business, and marketing.
Publications per year
1988–2021
Boomerang Effects in Response to Public Health Interventions: Some Unintended Consequences in the Alcoholic Beverage Market
Debra Jones Ringold · Journal of Consumer Policy · 2002 · 277 citations
Public Affairs, Health Policy, Health Economics +13
The 70% Majority: Enduring Consumer Beliefs about Advertising
John E. Calfee, Debra Jones Ringold · Journal of Public Policy & Marketing · 1994 · 221 citations
Business, Marketing, Psychology +14
Can Consumers Interpret Nutrition Information in the Presence of a Health Claim? A Laboratory Investigation
Gary T. Ford, Manoj Hastak, Anusree Mitra et al. · Journal of Public Policy & Marketing · 1996 · 184 citations
Agriculture, Health Behavior, Nutrition +13
Can the Educationally Disadvantaged Interpret the FDA-Mandated Nutrition Facts Panel in the Presence of an Implied Health Claim?
Anu Mitra, Manoj Hastak, Gary T. Ford et al. · Journal of Public Policy & Marketing · 1999 · 103 citations
Agriculture, Nutrition, Nutritional Sciences +13
Vulnerability in the Marketplace: Concepts, Caveats, and Possible Solutions
Debra Jones Ringold · Journal of Macromarketing · 2005 · 81 citations
Education, Adult Education, Education Policy +15
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